re-analysis of the Commission on Community Interrelations experiments
6 publications · 1,130 checks on the transcription · 47 data tables · 3 attitude experiments, 1946 · 7 preference rounds, 1945–1946 · 1 replication, 1949
These are re-analyses of the group averages and counts the authors published between 1950 and 1953. No individual questionnaire survives in the published record. Every number on this site traces to a table and page in the sources, and five scripts recheck the transcription against the printed totals.
From 1945 to 1949 the Commission on Community Interrelations of the American Jewish Congress staged short plays for audiences in New York and Newark, and once in Peoria, Illinois. In the main experiments, run in 1946, a man named Jones loses his turn in an employment-office waiting room to a man named Goldstein and says:
Another Jew who can't wait his turn. These Jews are all alike.
A bystander answers him. The answer either appealed to American values ("We don't want that kind of talk in America") or pointed to individual differences ("You find good and bad in every group"), and the actor delivered it either calmly or indignantly. Audience members filled in questions about Jews before and after the answer, and at the end said which of the two answers they had heard was better. Jewish audience members were left out of the analysis. In 1949 the same team ran the design with an anti-Black remark on a crowded subway, using calm answers only, with a white or a Black actor giving the answer.
Against the antisemitic remark, the same audiences liked the two calm arguments about equally, but prejudice scores fell only after the American-values answer. Against the anti-Black remark, the two arguments were followed by about the same change. The difference between the two studies is 0.39 standard deviations (95% CI 0.06 to 0.72, p = .02).

Each point is one calm answer heard by one set of audiences. Further right means more people chose it as the better answer; higher means prejudice scores fell more after it. The two years differ in what each calm answer was paired with: in 1946 an indignant answer, in 1949 the other calm answer, so the left-right positions are not comparable across the two panels. The next chart puts both years on one scale.
The studies differ in more than the remark: the year, the scripts, the setting, and who was in the audience (the 1946 analysis left out Jewish audience members and kept Black ones, about 6% in the largest experiment; the 1949 analysis left out Black audience members and kept Jewish ones, 46%). Any of these may contribute to the difference.
The gap between liking and change bears on an early reply to the 1950 article. F. L. Marcuse showed the two calm answers to a Cornell class of 160 students; every student who gave an opinion judged individual differences the more effective answer, and Marcuse read this as not in agreement with Citron's result. In the 1946 audiences, which answer people preferred did not track which answer was followed by less prejudice, so a unanimous judgment of effectiveness and a measured change can come apart.

how to read this chart
The left-right scale holds two things constant that otherwise drive the vote: most people chose whichever answer they heard second, and in 1946 most chose the calm answer over the indignant one. The estimate asks how the vote would split between two calm answers if neither had the advantage of coming second.
Across the three 1946 experiments, the calm American-values answer was followed by a shift toward the pro-Jewish end of the questions (d = +0.27, p = .0004, 171 people). None of the other three answers was followed by a reliable shift. The authors of the 1950 article drew the same conclusion from the same tables.

In Experiment III every audience heard one answer, filled in the citizenship question, then heard the opposite answer and filled it in again. Read as two crossover trials, this design compares each audience with itself. Within audiences, the American-values answer was followed by more change toward the pro-Jewish end than the individual-differences answer (+0.22 scale steps, p = .001). Calm and indignant delivery differed by less than chance would explain.

Neither the argument alone nor the tone alone was followed by a reliable difference across the three experiments. The pairing of the two was: calm with American values, and indignant with individual differences, were followed by more change than the two other pairings (d = +0.43, p = .004). This estimate depends on how the experiments' several outcomes are combined; the specification chart further down shows how much.

Answers were assigned to whole audiences, not to individuals. A permutation test that reshuffles the 32 Experiment III audiences finds the calm American-values audiences ahead of the other three (0.25 scale steps, p = .005). Every day ran its four audiences in the same order, so the calm American-values-first audience was always the day's last; the test assumes the time of day made no difference.

Most people gave the same answer before and after (401 of 515 in Experiment III). The authors published how individuals shifted only for everyone combined. A model that re-weights that distribution to match each answer's mean and variance estimates that after calm American values about 17% shifted toward "best citizens" and 6% toward "worst citizens". These shares are model-based estimates, not counts.

The experiments measured several outcomes, and some come from the same people. Depending on which outcomes are combined and how strongly they are assumed to be related, the p-value for the pairing of argument and tone runs from .004 to .36.
